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11 reasons 
Mac means business.

Reason no.1
One seriously
powerful chip.

The Apple M1 chip changes everything. Custom technologies. 
Blazing-fast processing. And incredible power efficiency. In short, 
it’s a breakthrough for breakthroughs. For your entire team.

The Apple M1 chip (PDF)

Apple reason no 1

Reason no.2
See reason no.1.

It’s that powerful. Supercharged by the Apple M1 chip, MacBook Air is up
to 3.5x faster than before. Multitask across projects, analyse spreadsheets while
you video conference, and fly through even the most performance-heavy tasks.

The Apple M1 chip (PDF)

Apple reason no 2

Reason no.3
Our loooo oooooooo
battery life.

With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how and for aslong as you want.

Apple reason no 3


Reason no.4
Mac works with IT.

Set up devices from anywhere with zero-touch
deployment. And manage Mac at any scale
with mobile device management.

Deployment and Management (PDF)

Apple reason no 4

Reason no.4
Mac works
for companies
without IT.

Mac is intuitive to use and easy to manage. Simple setup and Apple’s Migration Assistant help you get Mac up and running quickly. And its reliable hardware won’t let you down, so it’s perfect for companies with or without dedicated IT support.  

Apple reason no 5

Reason no.6
Mac can
cost less in
the long run.

With fewer support tickets, less software needed and higher residual value, the savings add up. Compared to a PC, a single Mac could save you $843 over three years.

Forrester TEI Study (PDF)

Apple reason no 6

Reason no.7
The most innovative
companies run on Mac.

84 per cent of the world’s top innovators deploy Mac at scale.



Apple reason no 7-1

Reason no.8
Excel. Zoom. Slack.
And so much more.

All the business apps you need run beautifully on Mac — from Microsoft 365 and Google Workspace to SAP and Dropbox. And thanks to the Apple M1 chip, popular iPhone and iPad apps for work can now run on Mac too.

Productivity (PDF)

Apple reason no.8

Reason no.9
built right in.

Mac is secure out of the box thanks to built-in features
like hardware-verified secure boot, on-the-fly encryption,
Touch ID and Gatekeeper.

Platform Security (PDF) 

Apple reason no 9

Reason no.10
Mac ❤️ iPhone

Mac feels just like the Apple devices employees know and love
and they all work together seamlessly. Copy and paste across
devices. Extend your screen. And pick up calls anywhere.



Apple reason no 10

Reason no.11
It's a pleasure
to work with.

Give your team the devices they love and let them get down to business.

Employee Choice Guide (PDF)





Apple reason no 11


The Presidio difference

Technology evolves constantly, but we are defined by our consistency. We strive to cut down on risks and costs, improve time to value and reduce environmental impact. You’re left with total transparency and control of your IT procurement process.

Presidio provide trade-in services and unique financial solutions with Apple Financial Services to significantly reduce the total outlay for your spend on new Apple deployments across Mac, iPhone and iPad.

Whether it’s trade-in services or unique financial solutions built specifically for Apple deployments, Presidio have you covered. 


Apple Authorised Enterprise Reseller in EMEA and APAC

IT experts

(not just IT procurement experts)


Apple service desk and support


payment options with Apple Financial Services




supplier contract POC



Client benefits

What does the way we do things mean for our clients?

24/48 hours

lead time against forecast


orders despatched within 24 hours


logistics fulfilment accuracy


reduction of clients’ inventory commitments


reduction in total costs of ownership of procurement and life cycle management process

Get in Touch

Ready to realise your potential?



Trade in your existing devices with Presidio today and put the residual value into your new Apple deployment. In addition, Presidio can help your organisation with financial solutions to allow you to pay monthly over 24/36/48 months for new devices leveraging the residual value up front and significantly reducing costs. 


Want to find out more? Our team of local Apple experts are ready to answer any queries you may have.

Simply fill out the form and we'll get back to you soon.






1. Testing conducted by Apple in October 2020 using pre‑production MacBook Air systems with Apple M1 chip and 8-core GPU, as well as production 1.2GHz quad-core Intel Core i7–based MacBook Air systems, all configured with 16GB of RAM and 2TB SSD. Tested with pre‑release Final Cut Pro 10.5 using a 55-second clip with 4K Apple ProRes RAW media, at 4096x2160 resolution and 59.94 frames per second, transcoded to Apple ProRes 422. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air.


2. Testing conducted by Apple in October 2020 using pre‑production MacBook Air systems with Apple M1 chip and 8-core GPU, configured with 8GB of RAM and 512GB SSD. The Apple TV app movie playback test measures battery life by playing back 1080p HD content with display brightness set to eight clicks from the bottom. Battery life varies by use and configuration. See for more information.


3. This study was commissioned by Apple and delivered by Forrester Consulting.


4. Based on internal Apple data and Boston Consulting Group’s Most Innovative Companies 2021 (


5. Apps are available on the App Store. Title availability is subject to change.